Paramount+ has finally arrived in the UK with a sweetheart deal with Sky designed to ensure a safe landing.
Subscribers to Sky Cinema will receive the £6.99 a month streaming service bundled free of charge and marking as obsolete any claims the new entrant will struggle in an increasingly crowded market.
The only people struggling were those attempting to sign in as the debutant found itself an early victim of its perceived success.
Paramount brings together exclusive originals, blockbuster films and iconic series across every genre from Paramount’s world-renowned brands and production studios, including Showtime Comedy Central, MTV, Nickelodeon and Paramount Pictures.
As part of its ‘Mountain of Entertainment’, Paramount+ will premiere some of the year’s most highly anticipated titles to viewers in the UK and Ireland, including the sci-fi hit HALO, The First Lady, Kamp Koral: SpongeBob’s Under Years and iCarly. The streaming service will also be the home of a selection of new blockbuster films after their theatrical and home entertainment release, including Top Gun: Maverick.
Some of the most anticipated Paramount+ originals from the US, UK and other international markets are now available in the UK and Ireland, including HALO, 1883, Star Trek: Strange New Worlds, The Offer, Mayor of Kingstown, Queen of the Universe and Jerry & Marge Go Large.
Exclusive programme highlights include Super Pumped: The Battle for Uber, The First Lady, The Man Who Fell to Earth, The Thing About Pam, Victoria’s Secret: Angels and Demons, South Park: Post Covid and South Park: Post Covid: The Return to Covid.
“This is a phenomenal year of growth for Paramount+”, said Tom Ryan, President & CEO, Streaming at Paramount. “By the end of the year, we expect to be live in 45 countries with our unbeatable content offering, with a diversified set of major distribution partners.”
Paramount will also launch on Sky platforms in Italy, Germany and Austria in 2022 as part of a new multi-year distribution agreement.