According to Levente Málnay, EVP, AMC Networks International, Hungarians comparably pay less than half than Germans, while the British pay five times as much as Romanians.
Speaking in in a panel discussion at entitled Pay-TV: Global trends v CEE trends at NEM in Dubrovnik, he added that cord cutting in countries such as the US and UK is a financial excuse to save money. Meanwhile, Dobromira Marincheva, CCO of Bulgaria’s leading pay-TV operator Bulsatcom, said that a study undertaken by the company showed that two out of seven households in the country have two or more pay-TV subscriptions.
She also spoke about the proprietary services Bulsatcom has launched, including three film channels.
Zbigniew Pruski, commercial director, BBC Studios, was of the view that interest in pay-TV in CEE is strong and will remain so for at least the next two years, However, looking 3-5 years ahead doesn’t make sense, given the speed the market is changing, though growth will come from OTT and digital.