24i has appointed Andrew Read its SVP of global sales. As a member of the executive team, he will be responsible for expanding the company’s market presence and strengthening its reputation as a streaming innovator globally.
According to 24i, Read is an experienced sales, sales operations, and business development leader and brings his customer-centric approach to the company as it transitions from its start-up roots to a more scalable and efficient sales organisation. Previously, he has held executive sales positions at Conviva and Comscore/Adobe, as well as consulting roles in the video delivery segment, where he developed go-to-market strategies across multiple product lines, established product/market fit, and instituted sales processes and tools.
Commenting on the appointment, Dr. Neale Foster, CEO of 24i. said: “Andrew has an ideal cross-section of market experience – from start-ups to acquisitions – that will help us to evolve and scale the business,” said. “His unique combination of market and business expertise really resonates with customers and builds trust. This is an exciting phase for the company and Andrew is a great addition to the team as we continue our global expansion.”.
Read added: “24i is well positioned to address the growing need for data-driven video delivery. We are able to cost-effectively provide personalised TV experiences to help our customers differentiate in their markets, which is a key driver for their success. Our success is intrinsically linked to our customer’s success, which is why we want to invest in developing long-lasting and high-value customer relationships. I am excited to be part of this journey”.