• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Q1 2022 was the largest-ever quarter in streaming renewals

May 23, 2022 10.16 Europe/London By Julian Clover

Marvel’s Loki is renewed for a new season on Disney+

Amid concerns that streaming services are beginning to lose their lustre, new research from Ampere Analysis shows the platforms are increasingly committed to long-running series.

The London-based consultancy says the increase in the volume of streaming renewals is being driven by relative newcomers to the VOD landscape such as Disney+ and Discovery+. Both broadcasters are taking multiple season risks on high profile titles, while also renewing shows previously destined for their linear platforms.

It goes against the common misconception that streaming series are more likely to be short-lived than their linear counterparts following a number of Netflix cancellations.

“It has been suggested that streamers’ high rate of cancellation is purely due to their high rate of commissioning, where a large volume of titles are ordered with the expectation that only a handful of titles will succeed,” said Olivia Deane, Senior Analyst, Ampere. “However, with an overall increase in the volume and proportion of returning VOD titles, streamers must strike a balance between committing to fresh new content and satisfying fans of existing titles in order to compete.”

Of all VOD renewals in the UK and United States announced during 2021, 51% were in their fourth or later season, a 6% increase in comparison to 2020, suggesting that long-running series are no less effective in driving both subscriber growth and retention than shorter, or limited series.

According to Deane, there are some easy decisions for the streamers when recommissioning shows they know viewers will love.

Unscripted titles were less likely to be cancelled than their scripted counterparts, representing just 7% of all streaming cancellations in 2021. Unscripted titles are also more likely to last longer, representing the highest proportion of all VOD renewals in Q1 2022 (54%).

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Top Story, TV Edited: 26 May 2022 15:07

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • Netflix offering a ‘spectrum of payment options’
  • Disney extends Bob Chapek’s contract
  • Digital UK announces chief product officer roles
  • Cyfrowy Polsat to be investigated
  • FilmBox debuts on Ziggo in Netherlands

Watch Video

Xperi on using AI to identify your audience – ANGA COM Roundup Video

Patrick Byrden, Xperi's VP of Business Development & Strategy, tells Julian Clover how the company is using AI to detect who is watching the TV, and providing them with more relevant content. … [Watch Now ...]

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...