The German version of teleshopping channel Shop LC and Deutsche Netzmarketing (DNMG) have extended their framework agreement to include HD distribution on German cable.
Following the launch of Shop LC in SD resolution on the networks of over 40 cable operators organised in industry association DNMG, reaching over 1 million households in total, the extended contract forms the basis for Shop LC to now gradually expand HD distribution.
“We are very pleased that shopping channel Shop LC Deutschland, which is now one year old, has established itself so successfully in the networks and with the viewers and has been able to achieve such perfect start. Now the next logical step is HD distribution,” said DNMG chief negotiator Damian Lohmann.
Deepak Mishra, Managing Director of Shop LC Deutschland, added: “DNMG has made it possible for us to be carried by more than 40 network operators in a very short time and to be steadily added to more networks. We look forward to offering Shop LC in HD to present our products to viewers in the picture quality they deserve.”
