Alchimie has strengthened its footprint in Europe in the AVOD and FAST markets by entering into a partnership with LG Channels.
LG Channels is a free, premium content streaming service to provide an enhanced viewing experience for LG smart TV customers. Alchimie Channels will be available on LG smart TVs models running webOS 3.0.
In the same logic as its partnership with Samsung TV Plus, several million LG smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.
The 23 channels are available on LG Channels, pre-installed on LG smart TVs, and are tailored to local content. Addressing many themes, they include for reports on current affairs with leading brands (Euronews), films and series to discover or rediscover (Movies Central by TVPlayer, Krime), documentaries to explore the world (Explore by TVPlayer) or better understand society (Humanity Documentaries), dreams and leisure to escape (Luxe TV, Surf World TV, L’Atelier des Chefs, Télézap, Motorsport TV).
Commenting on the development, Pauline Grimaldi d’Esdra, CEO of Alchimie, said: “We are delighted to sign this partnership with LG Electronics and I thank them for their trust. Benefiting from LG’s audience, Alchimie increases the visibility of its channels to the millions of European users. Moreover, this partnership strengthens us on the AVOD and FAST markets on which we wish to develop this year”.