A branded affiliate of Euronews has made its debut in Bulgaria.
Operated in partnership between the European media and local network TV Europa, it is the fourth branded affiliate channel to start airing, after Euronews Albania, Euronews Georgia and Euronews Serbia, with Euronews Romania set to follow suit at the end of the month.
Euronews Bulgaria will broadcast 24/7, offering news bulletins every half hour, and will be available on all the main operators in Bulgaria: A1, Vivacom, Bulsatcom. Exemplifying its European positioning, the channel will, in particular, send a team to Strasbourg each month to cover the European Parliament’s plenary session. For its launch, the channel has recorded exclusive interviews with influential figures from around the world.
Euronews notes that in order to guarantee the new channel’s independence, it has put in place various mechanisms that have proven to be efficient in the development of its branded affiliate network, including establishing an editorial board controlled by Euronews and appointing an editor-in-chief selected by Euronews and who is now a Euronews employee.
Marina Stoimenova, who has held several important positions in the Nova Broadcasting Group’s newsrooms, has been appointed to this role and will lead an editorial team of almost 50 people, out of a total of 80 employees. She will be responsible for ensuring that the channel’s editorial charter and values are complied with on a daily basis and will report to François Chignac, Euronews’ branded affiliates editorial manager, based at the media’s headquarters in Lyon, France.
Commenting on the new channel, Stoimenova said: “We are excited to join the Euronews family, and to benefit from the experience, expertise and reputation of this well-established European news channel. The whole team at Euronews Bulgaria adheres to Euronews’ mission, which is to enable people to form their own opinion, through offering a diversity of views. We are committed to independent, impartial and fact-based journalism and to the European DNA of our channel. We cannot wait for the Bulgarian audiences to discover all that we have put together for them”.
Chignac added: “We are proud of all that the Euronews Bulgaria teams have already achieved. They have worked hand in hand with the Euronews teams to build a quality media, which will be unique on the Bulgarian market. Bulgarian audiences can rely on Euronews Bulgaria to provide them with unbiased and accurate news, with a European perspective”.
