The TV channel will have informative content that will introduce viewers to the history of DofE, the programme and the functioning of the organisation. The broadcast will include a time loop explaining the DofE programme. The channel will also be accessible via HbbTV, where viewers will learn detailed information about what the DofE programme offers, to whom it is intended and how to apply. It will also be possible to watch short videos with DofE graduates and educational videos via HbbTV.
Commenting on the development, CRa’s CEO Vit Vazan said: “We are happy to support the talent, enthusiasm and activity of young people. We believe in young people, their desire for knowledge and infinite potential.
“The DofE channel is a way to make DofE more accessible and attractive to more people than ever before. I am pleased to be able to support young people in developing their skills, experience and self-confidence so that they can successfully navigate their adult lives”.
Tomas Vokac, DofE director in the Czech Republic, added: “We want to reach young people aged 14-24 who can develop and work on themselves thanks to DofE, as well as institutions that could join us and start providing the programme.
“There will also be an application form at HbbTV, which those interested in participating in the programme can fill out. We believe that the programme has a great impact on the lives of young people, which is why we are constantly expanding the ways in which we inform about DofE. That’s why we decided on the format of television broadcasting”.
The DofE programme was founded in 1956 by Prince Philip, Duke of Edinburgh and husband of Queen Elizabeth ll. It has been operating in the Czech Republic since 1995.