The streaming service CNN+ will be launched today (March 29) in the US on desktop and across a range of supported smartphones, tablets and streaming devices.
The latter include Amazon Fire TV, Android phones and tablets and Apple devices (via the App Store on iPhone, iPad, Apple TV, Apple TV 4K and Apple TV HD).
Commenting on the launch, Andrew Morse, CNN EVP, chief digital officer and head of CNN+, said: “We are thrilled to be able to offer CNN+ to customers on each of these platforms on launch day.
“Getting this product into the hands of our customers is an important milestone for CNN, and our partners will be critical to the future success of this product”.
CNN+ features three types of content, namely live, on-demand and interactive programming, including a new way to engage with CNN’s journalism and storytelling. Across launch platforms, users can download the CNN app, which will contain both the CNN+ subscription service and access to the existing TV everywhere experience for pay-TV subscribers, including the live TV feeds of CNN, CNN International and HLN. Additional device support for CNN+ will be available in the coming months.
Tony Goncalves, executive VP and chief revenue officer, WarnerMedia, added: “The launch of CNN+ marks another key moment in WarnerMedia’s evolution and CNN’s storied history.
“We’re so pleased to work with our partners to provide consumers access to all that CNN+ has to offer wherever they choose”.
CNN+ costs $5.99 a month or $59.99 a year, with early subscribers that sign up within the first four weeks having access to the “Deal of a Lifetime,” or 50% off the monthly plan – for life – as long as they remain subscribers. Alternatively, new users can sign up for a seven-day free trial via participating app stores.
