All new LG TVs will come with Freeview Play as standard following a new five-year agreement.
Freeview Play has 11 million users and provides over 70 live channels, and ten-demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS CatchUp Channels UK, Horror Bites, POP Player, STV Player, and BBC Sounds.
Simon Hunt, Director of Business Development and Strategy for Freeview Play said: “Freeview Play is going from strength to strength, and we are delighted that LG, our biggest brand TV partner, continues to show its commitment to the platform and the value it delivers to UK viewers.”
In 2021, LG increased its sales share to nearly 20% of the UK TV market, and its value share to record levels, now close to 30%. The new five-year agreement reflects the importance of Freeview Play and demonstrates LG’s continued faith in the platform and what it delivers for its growing number of users.
Peter Booth, Commercial Director CE from LG said: “The strength of support and partnership from the Freeview Play Team at all levels makes our lives both easier and more enjoyable. The launch of the 2021 Freeview Play platform was incredibly ‘en pointe’ given the vast change and dynamics of how our joint end users have consumed world-leading catch up services throughout the recent pandemic.”
Freeview and LG will also work together on future product updates to continue to innovate the user experience.