Broadcasters ITV and STV are joining with the Disasters Emergency Committee’s (DEC) humanitarian appeal in a two-hour fundraiser concert in support of the humanitarian appeal in Ukraine.
All revenues from sponsorship and advertising will be donated to the appeal.
The broadcasters and producers Livewire Pictures plan to bring together top names from the world if music.
The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate money to the cause throughout the evening.
It’s hoped to raise over £3 million from the event, which will be sponsored by the retailer Marks & Spencer.
ITV has a long history of supporting DEC appeals, most recently through an appeal for the Afghanistan Crisis in December 2021. Additionally, ITV has raised £60 million for Soccer Aid for UNICEF’s global work since the show began, and regularly raises awareness of different charitable causes and organisations through daytime and regional news coverage.
Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said: “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
The concert will be broadcast on UTV, ITV Hub, STV and STV Player.
