Sky and NOW customers in Italy can now view content from NBC’s streaming service Peacock.
It follows launches in the UK, Ireland, Germany and Austria. As with those markets all Sky subscribers and NOW subscribers with the Entertainment Pass will be able to access Peacock content, which will be included in their subscription, with an offering of NBCUniversal original TV and film productions.
“We are thrilled to continue Peacock’s international expansion with Sky in Italy, offering customers access to highly anticipated first viewings of Peacock Originals, including Bel-Air and Joe vs Carole,” said Lee Raftery, Managing Director, Europe, Middle East & Africa, NBCUniversal International Networks & Direct-To-Consumer. “This launch marks another milestone in Peacock’s rapid growth across Europe, following its landing in the UK and Ireland in November and, more recently, in Germany and Austria.”
“We are delighted to be able to add Peacock content to Sky Original’s many productions and to expand Sky and NOW’s offerings to include cult series, shows and films available on demand for our customers,” added Antonella d’Errico, Executive Vice President Programming, Sky Italia. “With Peacock, we will offer not only NBCUniversal’s greatest hits – international titles appreciated worldwide – but also new Peacock Originals, starting with the long-awaited Bel-Air produced by Will Smith”.
A launch in Switzerland is planned in the next few weeks, which will take Peacock into a total of 20 million European households.