The French OTT service Molotov has renewed its contract with the Server-Side-Ad-Insertion (SSAI) technology provider Ad Insertion Platform (AIP), thereby enabling SSAI into its AVOD service Mango.
Commenting on the development, Laurent Potesta, CEO, AIP, said: “Our relationship with Molotov is based on innovative collaboration to manage their monetization challenges. We deeply value their continued trust in our platform and our team to support them in delivering SSAI solutions.
“We’ll continue to improve our platform and possibilities with server-side ad insertion, and we look forward to continuing our successful partnership with Molotov for the long term”.
Eric Renard, CTO at Molotov, added: “Our viewers expect a high-qualitative viewing experience.
“AIP’s platform allows ad breaks to be replaced in a way that is smooth and frame-accurate. They are definitely a key technology partner and have helped us efficiently to maximise our advertising capabilities and provide to viewers a great user experience”.
