News UK’s TalkTV has revealed its logo and visual identity, ahead of the broadcaster’s launch in the spring.
“At TalkTV we will be covering the big stories of the day and beyond, stories that matter to our audience. Our new logo represents that conversation whether on TV, on radio or on their smartphones,” explained News UK Broadcasting Executive Creative Director, Erron Gordon.
“Our intention was to create a logo that is a bold, clear, recognisable and unique mark, one that stands out and cuts through the rest of the established news and current affairs ‘noise’.
“When deciding on the colour scheme for TalkTV we wanted to marry authority with warmth. For our primetime television output we’ll use the darker more serious tones of navy blue and during the daytime we’ll freshen things up with a lighter blue. Both primetime and daytime blues marry up beautifully with the warmth of persimmon orange, a stunning orangey gold palette. These colours reflect the message and tone of the network and our output.
The logo was designed by award-winning British design agency Jump, who have produced creative identities for leading media and entertainment brands for more than 25 years.
TalkTV will go head-to-head with GB News, which launched last year, with the new station promising appointment-to-view television from presenters including Piers Morgan and Tom Newton Dunn. It is also keen to point out the presence of “proper news bulletins”, a swipe at its rival which has focussed on opinion.
TalkTV will be available both as a linear channel and on OTT services.
