NBCUniversal has announced the appointment of Annie Luo as executive VP, global partnerships and strategic development at its steaming service Peacock.
In this role she will lead teams responsible for driving growth via existing and innovative strategic partnerships, and will collaborate with stakeholders across Comcast, NBCUniversal, and Sky on the development and execution of global streaming strategies. She will be based in Los Angeles and report to Peacock president, Kelly Campbell.
Commenting on the appointment, Matt Strauss, chairman, direct-to-consumer and international, Peacock, NBCUniversal, said: “Annie is an exceptional, respected industry leader with a deep understanding of the global streaming landscape.
“We are thrilled to bring Annie’s expertise to the stellar leadership team of streaming executives at Peacock and build upon the incredible momentum and success to date”.
Most recently, Luo served as senior VP, business development and operations at Hulu, where she was responsible for key strategic partnerships, long-range planning, new business model development, and cross-company operational alignment. Prior to Hulu, she spent several years with McKinsey & Company as a founding member of their Global Consumer Tech and Media practice; spent six years as the head of media, entertainment, and information practice at the World Economic Forum; and held numerous roles across top media brands, including BBC Worldwide (Asia), CNBC and Bloomberg.