Synamedia is to integrate technologies from Ateliere Creative Technologies into its VIVID Workflow-as-a-Service portfolio (WaaS) for enhanced delivery of low latency OTT (over-the-top) solutions.
Consumers will be able to access live or on-demand OTT content, including DVR and VOD directly through set-top-boxes (STBs) for main screens as well as through content-focused apps on secondary screens or smart televisions.
“The new offering allows content owners, local channels, and broadcasters that don’t have an OTT presence to easily create on-demand experiences and take advantage of their established brand to reach audiences in exciting ways on any screen or device,” said Dan Goman, CEO at Ateliere. “For consumers weary of navigating and managing a patchwork of content apps and devices, this collaboration simplifies the viewing experience.”
The technology collaboration combines Ateliere’s cloud-based media supply chain platforms, Ateliere Connect and Ateliere Discover, with Synamedia’s VIVID Workflow-as-a-Service Low-Latency OTT offerings. The Synamedia solutions leverage the latest advances in streaming protocols such as HLS-LL, DASH-LL, and HESP, combined with a smart “containerization” scheme to achieve the industry’s lowest latency at scale.
“Video service providers are competing for audience mindshare in a highly competitive space and are seeking proven solutions from trusted experts to help deliver a compelling user experience on any screen. They seek to lean on reliable technology partners that can offer simplified implementation of new features with rapid time-to-market and accelerated return on investment,” said Olivier Detaevernier, Senior Product Manager, OTT Solution, Synamedia.
Ateliere’s Connect platform handles workflow orchestration for media ingest, management, packaging, and delivery preparation. Ateliere Discover creates on-demand streaming experiences and aggregates apps on cable boxes and set-top or mobile devices. The Synamedia user interface gives consumers an intuitive and logical dashboard for choosing, scheduling, and viewing their favourite content.