Content discovery specialists ThinkAnalytics have appointed former Cisco, NDS and TiVo executive, Samuel Sweet, as CEO of EMEA and AP.
In the newly created role, Sweet will lead the business outside will report directly to ThinkAnalytics Chairman Eddie Young and will join the board.
“Joining ThinkAnalytics at a time when viewers face an over-abundance of streaming services, content choice and device accessibility is an incredible opportunity. Making content discovery easy has never been more relevant and remains key in attracting and retaining subscribers,” said Samuel Sweet, ThinkAnalytics CEO, EMEA and AP.
“We have known Samuel for many years, since working with him as a partner at NDS and Cisco, and we have always respected his experience and industry knowledge,” added Eddie Young, Chairman, ThinkAnalytics. “He is the ideal person to lead ThinkAnalytics at a time when we are growing fast and reinforcing our position as the world’s largest independent provider of content discovery, viewer analytics, metadata and hyper-targeted advertising.”
Sweet has a strong track record in building and scaling high-growth businesses. This includes leading the TiVo business outside of North America, presiding over a significant increase in revenues, and winning deals with Sky, Liberty Global, Virgin and Vodafone. He also spearheaded the successful launch of TiVo voice services in APAC and set up TiVo’s advanced monetization and advertising business development function.
Prior to TiVo, Sweet managed the largest account in the Cisco Service Provider Video Software Solutions (SPVSS) business, following Cisco’s acquisition of NDS.