Furthermore, according to ERT’s CEO Georgios Gabritsos, speaking in an interview with the European Broadcasting Union (EBU), in early 2021 ERTFLIX was the second VOD platform in the Greek market, behind Netflix.
He added that “the name ERTFLIX does not fully describe our product because our platform is much more than “flicks”. It includes the entirety of ERT’s content and more, offered on-demand, streaming of all ERT linear channels as well as streaming of additional ad-hoc sports and ERT news content. The name ERTFLIX was catchy and helped explain this new ERT digital distribution “channel” to the public. In terms of timing, the pandemic certainly helped as people were at home and thirsty for content”.