The French youth entertainment news media Meltygroup has launched a paid subscription to offer SVOD content, podcasts, and premium articles for its 10 million monthly melty.fr website users.
The offer, costing €4.99 a month, with €1.99 for the first month, includes access to meltyVOD channels, co-edited with Alchimie. MeltyTV subscribers will be able to access more than 50 hours of programmes spread over approximately 200 videos produced by melty or selected from Alchimie’s premium content library. It also includes access to podcasts and premium articles, along with ad-free content on melty.fr.
Simultaneously, melty is offering a reduced subscription fee to melty +First (€1.99 per month) giving ad-free access to all written content on melty.fr including premium articles.
Commenting on the launch, Bruno Massiet du Biest, president of Meltygroup, said: “After the acquisitions of Supersoluce and Nextplz which happened over the last six months, meltygroup has entered a new stage of its progress/development with the launch of melty+ which will enable it to offer richer, content to meet the expectations of its young audience, engage it and retain it, while diversifying its revenue sources, resulting in an recurring and resilient model, avoiding the vagaries of the advertising market and changes in search engine algorithms”.
Eric van Eeckhout, VP Growth & Innovation at Alchimie, added: “Melty+ is an ambitious and_innovative project, which brings together the editorial power of Melty and the SVOD expertise of Alchimie”.
