MENA pay-TV platform OSN has gone live with ThinkAnalytics Think360 on its OSN streaming service.
The personalised user experience, including enhanced recommendations and sophisticated search engine, is available in more than 20 markets.
OSN is using Think360 with a fully managed service from ThinkAnalytics running on AWS for the revamped streaming service. One of the reasons for the selection was the availability of support for multiple languages including Arabic for search, recommendations and content intelligence, plus speed to market.
Peter Riz, Chief Technology Officer at OSN, said, “From the outset, our focus has always been on creating the most comprehensive and engaging entertainment experience for our growing number of subscribers. To do so, we needed a partner who could deliver a personalized user experience at scale that would also work across multiple languages. The ThinkAnalytics team delivered on this promise, helping us go live in record time and without disrupting users’ experience.”
“Using Think360, OSN subscribers are guaranteed a personalized user experience across all screens, making it easy for them to find content they will enjoy and encouraging them to explore new shows. This will increase engagement and satisfaction with a direct impact on OSN’s bottom line,” said Peter Docherty, founder and CTO, ThinkAnalytics.
In July it was announced OSN had chosen the Cloud TV Suite from Comcast Technology Solutions for its video entertainment service OSN Streaming App.