Allente has agreed a new deal with Discovery Networks that will see Discovery+ bundled into the Scandi pay-TV platform’s premium packages.
It means 480 football matches from Allsvenskan and Superettan will be available to subscribers, who will also have the opportunity to purchase three different optional packages from discovery+, which was previously only available to Viasat customers. It means that Allente is the only distributor to offer Allsvenskan and Premier League in the same TV package.
“Long-term partnerships are increasingly important in the fast-moving television industry, and Allente’s partnership with Discovery is a perfect example of how to create value for customers together. We are therefore particularly pleased to announce this agreement,” says Jonas Gustafsson, CEO of Allente.
Allente is also launching Discovery’s Eurosport 1 and Eurosport 2 TV channels this autumn, which have been much requested by Viasat customers who previously did not have access to these channels.
“We are of course delighted to be able to offer viewers the whole of Allsvenskan and Superettan and give them the opportunity to follow every minute of the quest for gold at the Beijing Winter Olympics,”says Sanny Ekstrand, Chief Operating Officer Discovery Sweden
Allente is the result of the merger of Viasat and Canal Digital that between them have operated in the Nordic market for the last 30 years.
