Food and cooking channel BITE is launching on Freeview as part of the Channel Box bouquet of FAST Channels (free ad-supported streaming TV).
Backed by the Parade Media Group library of food and culinary travel content, BITE will feature world food talent including Luke Nguyen, Anjum Anand, Peter Kuruvita, Curtis Stone, Manu Feildel, Gary Mehigan, Andy Allen, and Justine Schofield.
Following its launch on Channel Box, it’s planned for BITE to be added to other connected platforms, including Rakuten TV.
“Launching FAST channel is the next phase in making our awesome content accessible to an ever-growing number of viewers, and providing greater value to our production partners,” said Parade Media Group founder and CEO Mathew Ashcroft. “We look forward to working closely with the production community to serve up more premium culinary travel programming for food lovers across the UK.”
BITE will compete with Discovery’s Food Network, which merged with Good Food in September 2020.
