Poland’s Cyfrowy Polsat has begun a major rebrand that will see it renamed Polsat Box.
Meanwhile, Polsat and Plus will have new logos, and ipla and Cyfrowy Polsat GO will become a single service called Polsat Box Go. Furthermore, a new service named Polsat Go and featuring content from Telewizja Polsat will be established.
According to the company, all logos of the main brands will be consistent, so that customers and viewers will know that they are brands from Polsat Plus Group. What all brands have in common is the possibility for each client and viewer to choose in any way, time and place, individually selected services, products and content at an attractive price.
In the visual and communication area, brands will be strategically harmonised. The changes will be introduced over the next few weeks so that customers and viewers can readily become accustomed to them.
