Canal+ Group’s Thema has entered into a partnership with the AVOD platform Cheval TV.
It will support the latter, which specialises in equestrian sports and the equine world, in the creation of its linear TV channel and its distribution, particularly in France, the European Union, Switzerland and Canada.
Cheval TV’s editorial offer (linear and non-linear content) will be organised around equestrian sports (national and international competitions with jumping, cross-country and dressage) which will be offered live on weekends, but also around lifestyle and tutorials.
It will also benefit from a partnership with Merapi Productions, which will be in charge of the production and linear broadcasting of the channel, thanks to its expertise in the production of flow and stock content.
Cheval TV was launched in April 2018 and currently has 140,000 viewers.
