Alexander Fetisov has been appointed VP for product marketing at Russia’s Beeline.
In this position he will be responsible for promoting B2C products, developing and implementing a marketing strategy for Beeline’s key client products.
Fetisov has extensive experience in the telecom industry. He was at MegaFon since 2004, working his way up from the contact centre of the Caucasian branch to the head of marketing for corporate business.
Commenting on the appointment, Svetlana Kirsanova, executive VP for retail at Beeline, to whom Fetisov will report, said: “We are glad to welcome Alexander Fetisov to our team. Undoubtedly, he is one of the leading specialists in the marketing of the Russian telecom market. At his previous place of work, Alexander managed to achieve impressive results, which had a positive effect on the dynamics of the subscriber base. User confidence is a key indicator of Beeline’s new customer-centric strategy, and Alexander’s experience and ideas will come in handy more than ever. I am sure that in our company he will be able to achieve even greater success”.
Fetisov officially took up his new position on July 1.