German media company High View has extended its partnership with Astra satellite opeator SES in a new multi-year contract and secured long-term satellite capacity.
As a result, its Deluxe Music channel will continue broadcasting on SES’s satellites in SD and HD quality at its prime TV neighbourhood at Astra 19.2° East.
Deluxe Music reaches up to 4 million viewers a day and is offered in HD quality via HD+, SES’s encrypted HD platform for DTH households in Germany. The channel is also available free-to-air in SD resolution on Astra.
“Our focus is on delivering extraordinary music experiences to our viewers, so we are pleased that we can continue to reach the widest audience for Deluxe Music in both SD and HD. Whether for entertainment, distraction or as a soundtrack for work or play, Deluxe Music offers its viewers a wide range of high-quality musical entertainment specifically designed for any occasion. Satellite plays a central role in our distribution strategy and I would like to thank SES for being a long-time and trusted partner,” said Alexander Trauttmansdorff, managing director of High View.
Christoph Mühleib, managing director of Astra Deutschland, part of SES, added: “The multi-year agreement with High View for distributing Deluxe Music proves how critical the reach of satellite is for broadcasters to maximise the value of their content across the widest audience. Across the German TV landscape, music is an essential TV genre that has brought much needed entertainment during the challenging past year.”
