According to data published by the regulator CNMC in its latest Household Panel, the figure stood at 49.6% at the end of 2020, representing an annual growth rate of nearly 23%.
Furthermore, as of Q4 2020 more than half (53%) of Spaniards consumed online content at least once a week, with short videos still the most common content (57.5%).
The Household Panel also shows that as of the end of 2020 the most popular social networks in Spain were Facebook and Instagram, with 57.8% of internet users using the former regularly and 43.6% the latter.
Instagram has grown in users since 2015, the year in which the percentage of internet users who used it was 19%. The rest of social networks maintain a relatively stable volume of users.
Furthermore, online messaging was the service most used by users with a smartphone (82.7% several times a day as of Q4 2020) and WhatsApp on was the one that claimed the most internet users (91.6%). This was followed by Instagram, (22.2%), Facebook Messenger (21.7%) and Telegram (11.1%).