Media consumption increased significantly in Bulgaria in 2020 as a result of the pandemic.
Quoting the findings of a study produced by the agencies Argent and BluePoint, Capital reports that the dominance of TV also increased during the year. As it drew to a close, 57% of Bulgarians aged 18-65 watched TV screens several times a day, with only 4% saying they did not use the medium.
All told, nine out of 10 consumers surveyed watched TV almost every day. A quarter changed TV channels during ad breaks, while a third of consumers favoured the internet and social media.
Facebook was the most popular social media network, with 86% of its users logging in every or almost every day. It was followed by Instagram and Pinterest, while Twitter and LinkedIn were far less used.
The survey also found that the popularity of audio content has increased significantly, with nearly 55% of respondents listening to podcasts.
