The number of OTT subscribers in Russia increased by 187% in 2020.
According to data published by J’son & Partners Consulting, this translated from a 4.4% share of the B2C pay-TV market in 2019 to 11.5% last year.
At the same time, IPTV’s share rose from 19.3% to 20.0%.
Although DTH remained the most popular mode of reception, its share fell from 36.2% to 32.9%. At the same time, cable’s share fell from 26.5% to 23.3%.
The total number of pay-TV subscribers in Russia stood at 48.05 million at the end of last year, up 8.8% on the previous year.