Ten years after its launch, 175 million Prime members have streamed shows and movies over the last year.
The data, revealed by Amazon founder and CEO Jeff Bezos, came as the parcels to showbiz company increased net sales by 44% to $108.5 billion in the first quarter.
Amazon Studios earned 12 Academy Award nominations, a record for the studio, across four films: One Night in Miami…, Borat Subsequent Moviefilm, Time, and Sound of Metal, which won two awards (Best Sound and Best Film Editing).
Coming 2 America launched worldwide on Prime Video, becoming the number one streamed movie in its “opening weekend” and the number one opening weekend for a streamed movie this year according to Screen Engine/ASI.
In the United States, Prime Video will become the exclusive home for Thursday Night Football beginning in 2023 – making Prime Video the first streaming service to secure an exclusive national broadcast package from the NFL.
Amazon is also growing its international sports offering with five additional Premier League football matches in the UK. Prime Video also kicked off 2021 coverage of the ATP and WTA Tour tennis tournaments, including exclusive coverage of the Miami Open. In Australia, Prime Video announced an exclusive, two-year, live broadcast streaming deal to distribute the Australian Swimming championship events globally on Prime Video at no additional cost to Prime members.
Meanwhile, internet services division AWS grew by 32% and now holds an annual sales run rate of $54 billion, putting it the ballpark of the world’s largest technology companies.