In a multi-year agreement, Bayerische Medien Technik (bmt) has extended its partnership with Astra satellite operator SES. bmt is a subsidiary of Bavarian media authority BLM and Bavaria’s public broadcaster Bayerischer Rundfunk.
bmt will continue to receive funding from federal state Bavaria, enabling the transmission of 14 free-to-air channels, including local TV stations from Munich and Nuremberg, on Astra.
“The increasing viewership and high popularity ratings of the current programming in the past two years show how much viewers appreciate reliable information from their region, especially in the news-heavy times of the pandemic. With the transmission of local TV programmes via SES’s Astra satellites, we are able to successfully reach the widest audiences and bring their favourite content in HD quality,” said Siegfried Schneider, President of BLM.
Christoph Mühleib, Managing Director of Astra Deutschland, added: “SES’s partnership with bmt underscores the growing significance of regional TV offerings and the value local content brings to audiences that look for a tailored viewing experience. With our prime satellites at 19.2° East, we ensure consistent delivery of local programming to the millions of viewers in Bavaria with the best image and sound quality.”