Known as Unified Remix VOD2Live, it is based on the company’s Unified Remix playlist technology.
Commenting on the development, Simon Westbroek, VP global sales at Unified Streaming, said: “By turning the VOD experience into a live one, Remix VOD2Live sets a new standard for streamed live channels in what is a win-win for both the viewer and streaming provider. We are providing viewers with their much-loved content in a format they prefer while also increasing advertising opportunities for the provider. On top of that we’re reducing cost to market by skipping the set-up of a full broadcast chain”.
France’s Alchimie is one of the first OTT providers using Remix VOD2Live in Beta. According to its CTO David Amiot, “Alchimie’s philosophy is built on providing viewers with a better content experience – whether that’s through curated content experiences or through monetisation methods that fit with their expectations.
“Remix VOD2Live offers an efficient tool for dynamically delivering virtually unlimited linear channels to the right audience with the linear experience of advertising”.