An increase in the use of VPNs has brought about a pandemic bonus for geolocation security company GeoComply.
The company says its doubled both customers and revenues as a subset of viewers turn to VPNs and DNS proxies to circumvent the territorial restrictions on content that studios, sports leagues and other content producers rely on for their revenue.
This has resulted in increased demand for GeoComply’s VPN and proxy detection solutions, as rights holders and OTT broadcasters look to protect their content from geo-piracy.
“Content piracy via VPNs and proxies has very real consequences for the entire video streaming ecosystem, including the potential for significant job losses and slashed production budgets,” says James Clark, director of Global Sales at GeoComply. “With studios, sports leagues, broadcasters and other rights holders under serious financial pressure because of the pandemic, combating piracy has fast become a top priority. Fortunately, GeoComply’s solution to stop geolocation fraud and geo-piracy is affordable, easy to implement and provides an almost immediate return on investment.”
Clark recently joined from Synamedia, where he was director of global security business development. Prior to that, James was VP of the content protection and anti-piracy team at Cartesian.
GeoComply has received financing from Blackstone Growth and Atairos, an independent investment firm backed by Comcast.
Its customers include Amazon Prime, BBC and ITV.