The world’s first live motorsport and automotive rolling news channel is set to be launched by Motorsport Network.
Motorsport.tv Live will deliver breaking news as it happens from across the globe on the Network’s OTT platform Motorsport.tv. The service will be hosted from studios in London and Miami with bulletins on the hour and the half hour, framed by additional content in between.
“There is currently no live video rolling news service for fans of racing and automotive and we saw an opportunity to create something unique and distinctive – a digital first product,” explained Motorsport Network President James Allen. “We’ve baked into the technology platform we are using the ability to clip out from the live bulletins interviews and ‘moments’ that we can then run in articles on our news websites and social channels and this will significantly increase the amount of video we have for fans to enjoy there and also boost inventory for pre-roll adverts.”
The channel will focus on major motorsport series and events such as Formula 1, Formula E, 24 Hours of Le Mans, NASCAR and IndyCar. A soft launch with pilot bulletins will begin on Monday March 29, following the first Formula 1 Grand Prix of the season in Bahrain. Live bulletins will commence in April with the full live news service starting in the summe.
Motorsport.tv Live will be fully integrated into the Motorsport Network digital ecosystem,
which reaches 56 million monthly unique users.