United Group has signed an exclusive agreement giving its users in Southeast Europe access to the global music streaming and entertainment platform Tidal.
United Group already offers access to Tidal in Bulgaria through its operator Vivacom. It now expects to soon start rolling out the service in the other countries it is present in, namely Serbia, Croatia, Montenegro, Bosnia & Herzegovina, Slovenia and North Macedonia.
Commenting on the development, United Group chief executive Victoriya Boklag said: “This agreement is an exciting opportunity for us to bring users exclusive access to the highest quality music available via streaming. By partnering with TIDAL, we are again setting the bar when it comes to delivering the most attractive local and international content available on the market today”.
Lior Tibon, Tidal COO, added: “Streaming entertainment has become an integral part of many people’s day. Partnering with leading telecom provider, United Group, allows us to reach more music enthusiasts across Europe.
“With a shared mission of delivering an elevated experience for all members, our partnership will allow us to reach new audiences and foster more relationships between artists and fans”.
Tidal’s catalogue includes over 70 million tracks in all music genres and 250,000 music videos.
