Close to a third of UK households are connected at least one TV to the internet using the internet.
A new report from Strategy Analytics, The Complexities of the Multi-Device Connected TV Household, gives Samsung TV’s Tizen platform a clear lead over those operated by Amazon, Sony and LG.
The number of UK households using connected TV devices reached 19.2 million by the end of 2020, or 68% of all households, compared to 17.3 million in 2019. The average connected TV household owns 2.8 devices. Google’s Android TV, Roku and Amazon’s Fire OS were the fastest growing TV streaming platforms in percentage terms in 2020, but Strategy Analytics suggest that Amazon and Samsung are well placed to maintain leading positions in the near term.
“The new television world presents viewers with more choice and complexity than ever before,” says David Mercer, Principal Analyst and the report’s author. “Streaming video users can switch relatively easily between different platforms and devices, and this makes understanding user behaviour and choice motivations particularly challenging.”
Mercer adds that while Samsung and Amazon are currently making the running, the barriers to entry are low.