• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Future of Eir Sport in doubt after rights refusal

March 19, 2021 13.00 Europe/London By Julian Clover

Eir Sport could be facing closure after it decided not to participate in the next round of sports rights auctions.

The move is likely to signal an end to the five-year old channel, although the telecommunications company has said it will continue broadcasting for the time being.

Eir Sport began broadcasting in 2016 having bought out the Irish interests of Setanta Sports and looking to emulate BT that had also used its own sports channel to drive subscriptions to its IPTV service.

In a statement first released to the Irish independent, Eir said it was now “exploring options” for the future.

“The Covid-19 pandemic has had a significant impact on live sports across the world. Matches and competitions have been cancelled or postponed throughout the last year, disrupting the availability of live sports content.

“In addition, the almost complete closure of licensed premises here in Ireland has fundamentally changed the commercial model for subscription-based sports broadcasters. As we navigate these challenges, eir has made the decision not to partake in the latest rounds of sports rights auctions.

Eir currently has the rights to the domestic Guinness Pro14 rugby, that’s set to expire at the end of the season, as well as League of Ireland and National League GAA games.

Last August a dispute erupted between Virgin Media Sport and Eir Sport over payments under a reciprocal deal allowing subscribers to each of the platforms to view the other’s premium sports channels.

  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Editor's Choice, Newsline, Top Story, TV Tagged With: Eir Sport Edited: 22 March 2021 12:38

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • OKAST joins UHD World Association to add HDR Vivid and Audio Vivid to OTT platform
  • A1 Group brings YouTube Premium to telco bundles, starting in Croatia
  • Ofcom revokes MATV National and MATV Music licences
  • TV licence fee to rise to £180 from April 2026
  • Affirm to power pay-over-time handset financing at Virgin Media O2

Most Popular

  • Germany moves to force streamers and broadcasters to invest in European content
    Germany moves to force streamers and broadcasters to invest in European content
  • Ofcom revokes MATV National and MATV Music licences
    Ofcom revokes MATV National and MATV Music licences
  • TV licence fee to rise to £180 from April 2026
    TV licence fee to rise to £180 from April 2026
  • Barb chief warns against ‘multiple truths’ in TV measurement after YouTube legal threat
    Barb chief warns against ‘multiple truths’ in TV measurement after YouTube legal threat
  • A1 Group brings YouTube Premium to telco bundles, starting in Croatia
    A1 Group brings YouTube Premium to telco bundles, starting in Croatia
  • Sky brings back Sky One as Sky Showcase and Sky Max are folded into new flagship channel
    Sky brings back Sky One as Sky Showcase and Sky Max are folded into new flagship channel
  • Affirm to power pay-over-time handset financing at Virgin Media O2
    Affirm to power pay-over-time handset financing at Virgin Media O2

White Paper

Virgin Media O2 turns to Starlink for UK-first ‘O2 Satellite’ service

Virgin Media O2 has struck a multi-year deal with Starlink’s Direct to Cell network to launch “O2 Satellite”, a handset-to-satellite service that will extend coverage into rural and coastal not-spots from early 2026. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

44 Telegraph Street
Cottenham, Cambridge CB24 3QF
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2026 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.