Synamedia has launched a new business insight product that’s able to analyse consumer behavioural and consumption habits.
The company says insights obtained through Clarissa can be applied to meet KPIs such as boosting engagement, reducing churn, increasing ARPU and cutting unnecessary costs.
Clarissa brings together information drawn from its four applications: viewing quality, user experience, content consumption, and advertising insights. Users can change any element of their service and immediately see the impacts it has on other metrics. This includes fine-tuning the new customer on-boarding flow or streamlining the journey to content by reducing the number of clicks. It can also analyse content metadata to predict which content will increase engagement.
“Clarissa turns what has been a dark art into a science. It democratises data by giving insights to all decision makers,” said Amruta Shankar, Director of Data and Analytics at Synamedia.
Available as a managed software-as-a-service, Clarissa supports pay-TV and OTT providers including direct-to-consumer. It works on Synamedia’s only Infinite platform and can integrate third-party data sources to build insights in days instead of months.
While the viewing quality, user experience, and content consumption applications are available to use out-of-the-box, advertising insights is customised to support local data laws.