The marketing and distribution expert is responsible for channel and programme distribution at ServusTV with a focus on Germany, Austria and Switzerland. Paunovic reports to David Morgenbesser, head of sports rights and distribution.
“ServusTV stands for top quality, whether in sports or in documentaries, entertainment and fiction. We want to strengthen the continued growth of ServusTV with innovative programme content in Austria, Germany and Switzerland and make it available via the widest possible range of distribution platforms,” said Paunovic.
This would involve classic cable and satellite platforms, but also new paths: “Particularly in the digital area, notably OTT, we see enormous growth potential.” Paunovic will also be in charge of sublicensing and marketing of ServusTV content.
The 43-year-old has many years of experience in the media and sports sector and has negotiated for companies and organisations such as RTL Group, Constantin Medien, UEFA and Deutsche Fußball Liga.