As a result, its portfolio of channels, which includes Viasat Nature, Viasat History, Viasat Explore, Epic Drama, Viasat Sport, VIP Comedy and several movie channels, is now available on Volia’s cable, IPTV and OTT platforms.
Commenting on the development, Sandra Kraujina, CMO at Volia, said: “We’re delighted to expand cooperation with Viasat World as a partner through this new agreement. Its channels are extremely popular in Ukraine, and we also see the movie genre increasing in popularity in the market, with the TV1000 and ViP channels leading the field. We’re confident therefore that our subscribers will find all their entertainment needs met with the fantastic range of premium content on offer through Viasat World’s portfolio”.
Benjamin Groocock, SVP commercial and operations at Viasat World, added: “Expanding our reach in markets like Ukraine is an important part of our strategy, so we’re very pleased to secure this deal with Volia which enables us to connect with a bigger audience. With unrivalled access to the biggest blockbusters and best factual and drama content through our global content distribution partners, we look forward to welcoming Volia subscribers to our channels”.