Sky Original, Roald & Beatrix: The Tail of The Curious Mouse, has become Sky’s highest rating Christmas show ever.
Inspired by a true story, Roald & Beatrix tells the story of how a six-year old Dahl set off to meet his favourite author, Beatrix Potter.
It drew a 7-day cumulative audience of 3.12 million, adding to Jack and the Beanstalk: After Ever After drawing in a cumulative audience of 1.77 million to date which is up on the previous year’s Cinderella: After Ever After and other shows such as A League of Their Own Christmas Special bringing in a strong audience of 1.6 million.
BARB data shows 2020 to have been Sky’s best Christmas since 2002 with the Christmas Eve-Boxing Day period was up 29% year-on-year across the Sky Entertainment channels.