Amagi has expanded its operations into France, Germany, Austria, Switzerland and the Netherlands.
Stefan Niesen has also recently joined the company as its VP of sales to drive engagement with clients in Europe in their transition to cloud-based operations. He has 20+ years of experience helping media and entertainment customers grow their business and has been in senior leadership roles previously at, amongst others, Ericsson, Espial and Beenius.
Amagi already has a strong and growing portfolio of clients in France, the DACH countries Germany, Austria, Switzerland and in the Netherlands.
According to Srinivasan KA,co-founder, Amagi, “Europe is our second largest market, and in addition to the UK, France, DACH and NL regions present a strong demand for cloud solutions for live linear broadcast and monetization across traditional cable and streaming TV platforms.
“We are in the midst of a huge industry transformation as clients are increasingly looking to virtualise their operations in the cloud and explore new ways of distributing their content. Owing to its technology leadership and global experience, Amagi is well-positioned to be a reliable partner for broadcasters in the region”.
Amagi caters to a wide genre of content – sports, news, movies, kids, lifestyle, music, classics, documentary, fiction, travel, faith, drama, Hispanic and more. It has also set up deep technical integration with leading Free Ad Supported Streaming TV (FAST) platforms such as Samsung TV Plus, Pluto TV, Xumo, The Roku Channel, Plex, STIRR, Tivo, Redbox, Sling and VIZIO. Amagi delivers 150+ streaming channels to nearly 1000 distribution end points across 30+ platforms. Its Thunderstorm SSAI platform caters to nearly two billion ad opportunities on a monthly basis.
KA added: “We are excited to expand our presence in Europe and we will continue to invest in the region to provide our clients a strong support and service framework to move their operations to the cloud and expand their OTT footprint”.