Amazon Prime Video will today (Monday) go live on Sky in the UK, Ireland, Germany, Austria and Italy. At the same time NOW TV and Sky Ticket will be added to selected Amazon Fire TV devices.
The addition of Prime Video will cement Sky’s place as a super aggregator, joining Netflix, Disney+ and BBC iPlayer. It means that viewers with a Sky Sports, BT Sports and Amazon will have access to the full range of televised Premier League matches.
Prime Video is available in the apps section, customers can also say ‘Launch Prime Video’ into the voice remote, and then pair their Sky Q box with an existing Amazon account. More integration with the Sky Q voice and search is due in 2021.
“Sky Q customers are receiving an early Christmas present on their boxes this year in the form of Amazon Prime Video,” said Stephen van Rooyen, EVP & CEO UK & Europe, Sky. “I’m delighted that this deal will give even more people access to our brilliant NOW TV and Sky Ticket apps through Amazon Fire TV devices and Fire TV Edition.”
The NOW TV app will be available on select Fire TV devices and Fire TV Edition smart TVs for the first time
“We’re pleased to be bringing our Prime Video app to Sky Q and NOW TV devices in time for the holidays,” said Jay Marine, Vice President, Prime Video Worldwide.
In the UK, Italy and Ireland the Prime Video app will launch on NOW TV devices, as well as Sky Ticket devices in Germany, on 14th December. The NOW TV app will be rolling out on select Fire TV devices and Fire TV Edition smart TVs to customers in, Italy, Ireland, Austria and Switzerland through early 2021 with Sky Ticket also rolling out on Fire TV devices and Fire TV Edition smart TVs in Germany through the first part of 2021.
The NOW TV app will be available on Fire TV devices from December- with roll-out beginning on Fire TV Stick, Fire TV Stick Lite and Fire TV Stick 4K from 14th December.
