Netflix has become the first UK streaming service to carry BBFC (British Board of Film Classification) age ratings on all of its films and TV shows.
The “joint goal” to reach 100% coverage of BBFC ratings required Netflix to populate its entire catalogue with BBFC age ratings, giving families in the UK trusted age rating guidance and advice.
David Austin, Chief Executive of the BBFC, said: “With people spending increasing amounts of time online, it’s more important than ever for families to have clear, consistent advice on content so they can choose well. This innovative partnership with one of the biggest services in the UK has allowed us to do just that – and we’re delighted that Netflix’s entire UK catalogue now carries BBFC age ratings, which people know and trust.”
According to recent BBFC research, nearly nine in ten (88%) of parents find BBFC age ratings on Netflix useful in helping them to choose content well for their family.
Jessica Stansfield, Director of Ratings Policy and Compliance at Netflix, said: “We wanted our members to see the same trusted age ratings on our service as they recognise from cinema and DVD – to simplify the process of choosing content, however they watch. We’ve been working closely with the BBFC for nearly a decade now, and we’re excited that our partnership has moved to the next level.
Parents can now pin protect individual Netflix profiles to prevent kids using them. They can also tailor their childrens’ Netflix experience by filtering out titles that are not appropriate for their age based on BBFC ratings and remove individual series or films by title.