TV ad revenues in Spain amounted to €318 million in the second quarter.
This, according to data published by the regulator CNMC, was a historic 45% lower than in the same period last year and was down to the state of alarm in the country brought about by the Covid-19 pandemic.
Mediaset and Atresmedia, the two main TV groups, accounted for all TV ad revenues. Significantly, in the pay-TV sector all media suffered year-on-year falls in revenues: IP (xDSL or FTTH) by 10% to €375 million, satellite by 29% to €70 million and cable TV by 20% to €34 million. The total number of pay-TV subscribers in Q2 was 7.9 million, with IPTV (4.7 million) being the leading technology.
Average daily TV viewing in Q2 increased to 246 minutes (4 hours and 6 minutes), up by 15 minutes on Q1 and 39 minutes on Q2 2019.
The most viewed channels were Telecinco, Antena 3 and La 1, with audiences of 15.1%, 10.9% and 9.1% respectively.
Mediaset and Atresmedia were the leaders, with 29.2 and 25.9 audience share points in the quarter respectively.
