Bloomberg Media has launched a new streaming news network that it says has been built for “today’s generation of leaders and professionals”.
Bloomberg Quicktake will feature 10 and a half hours of programming each day and feature ten original series and four live daily news shows. The Quicktake brand evolved from Bloomberg’s social media outlet TicToc.
It will cover stories across business, technology, culture, society, personal finance, politics, climate, and the business of sports, food, travel, and entertainment.
“Quicktake’s arrival on streaming disrupts the traditional broadcast TV news model – from the types of stories it covers to the modern look and feel of the network, and the distribution centered around social and streaming,” said Justin B. Smith, CEO of Bloomberg Media. “Our vision for Bloomberg Quicktake has always been to create a network of record for this era. Now expanding beyond its roots in social, it will be the network to watch for the business-minded consumer who seeks a deeper understanding of the global stories that impact their lives.”
Bloomberg Quicktake will lean on Bloomberg’s newsroom of 2,700 journalists in 120 countries.
The network will be available on major streaming platforms including Apple TV, Roku, Android TV, Samsung Smart TV and Amazon Fire TV, through a newly designed Bloomberg App. Viewers can choose between Bloomberg Quicktake’s coverage of global news stories or Bloomberg TV for deeper market-moving finance news. They can watch the network live and access full episodes of original series and top story highlights on demand.