TiVo has announced the launch of its new API based metadata solution, Deep Discovery.
The Xperi Holding company has agreed a multi-year agreement with the Finnish telco Elisa, which will deploy the technology for customers of its Elisa Viihde, assisting them in content discovery.
“In a content landscape with more options than ever, advanced personalization and relevance are fundamental for products and services as consumers increasingly want to interact with brands that know what they want, before they even search for it,” said Chris Ambrozic, vice president of product, Discovery, Xperi. “Deep Discovery harnesses the power of AI and machine learning to deliver more relevant and personalized recommendations for service providers like Elisa.”
TiVo’s Deep Discovery package, an option with Video Metadata, allows TV and video service providers, consumer electronics manufacturers and new media companies to help their customers explore their catalogues through a new level of detail including Moods, Tones, Themes, Weighted Keywords, Age Descriptors and Popularity Scores.
TiVo says that unlike other metadata solutions, TiVo links these fields to standardised video metadata, differentiating and improving the overall user experience.
Elisa has been a TiVo customer with TV Schedule and VOD Metadata since 2014.