The ARD Tagesschau app is now available on almost 2 million Android TVs in Germany, bringing the pubcaster’s newscasts to the big screen.
Users of smart TVs running Google’s Android operating system can now use the app on their TV sets. The app contains current videos and programmes on general or topic-specific sections as well as a live stream from the news channel tagesschau24.
The implementation of the app on Android TVs was made possible by TeraVolt GmbH, an agency for digital TV products. The Hamburg-based company took the concept of the existing Tagesschau app for Apple TVs as a basis and made appropriate adjustments for Android. Users can now navigate through various videos and content while another video or live stream is running in a mini-player at the edge of the screen.
“We are proud to be able to help ARD to further distribute its content. By the end of the year, we estimate that almost two million households in Germany will be equipped with a smart TV from Android. This fact gives the implementation additional relevance,” comments Oliver Koch, managing director and co-founder at TeraVolt.
With this figure Koch is alluding to a large-scale reach study specially conducted by TeraVolt. The Hamburg-based company forecasts that by 2023, around 3.8 million households will be equipped with Android TV.
