Setanta Sports has signed a long-term Bundesliga agreement in Ukraine and a further renewal agreement in its 10 Eurasian markets.
As a result, it will continue to broadcast the leading German football league in Armenia, Azerbaijan, Belarus, Georgia, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan for an additional four years until 2024-2025. In addition, Setanta Sports Ukraine, Setanta Sports’ newest venture, will continue to grow with the addition of Bundesliga football from August 2021.
Commenting on the development, Bundesliga International CEO Robert Klein said: “This new deal extends our relationship with Setanta Sports through to the 10-year milestone, and we are delighted to continue bringing the best of the Bundesliga to fans throughout Europe. The Bundesliga has long been a place for world class players from all over the world to establish themselves and I am confident that our current crop of stars, including reigning UEFA Men’s Player Of The Year Robert Lewandowski, will inspire the next generation of talent from Eastern Europe, Central Asia and Caucasus”.
Dwyer McCaughley, chief executive of Setanta Sports, added: “FC Bayern München’s Champions League win in August proves the strength of the Bundesliga as a league. This coupled with the continued growth of Setanta Sports in Eurasia will make for a beneficial partnership in the coming years between Setanta and the Bundesliga. I am excited to add the Bundesliga to the Setanta channel line-up in Ukraine and I am extremely pleased that Setanta Sports will continue to be the home of the Bundesliga in 10 countries in Eurasia.
“The Setanta Sports rights portfolio offers sports fans the best sports content on TV. Setanta channels broadcast live content from the big five football leagues: Bundesliga, Premier League, La Liga, Serie A and Ligue 1. Other football competitions include: FA Cup, Carabao Cup, Scottish SPFL, Belgian League and EFL Championship. Setanta also shows the NBA, NHL, UFC, Formula 1, ATP, WTA, Wimbledon, The Masters and Top 14”.
