Liverpool will be the destination for the first Sky retail store to open in the UK.
While Sky has previously operated “pop-up” pods within shopping centres this is the first time that it has developed its own range of stores.
Following Liverpool, further locations will open before the end of the year, and into 2021.
The stores will be a place to test out technology, such as Sky Q, in the company of Sky’s expert advisors.
Sky has also reached an agreement with technology repair chain iSmash. It means that some shops will host iSmash in-store, providing customers with professional repair and support for their smart devices.
Stephen van Rooyen, Executive Vice President & Chief Executive Officer, UK & Europe, said: “Our new Sky shops are a great way for us to showcase the amazing benefits and customer service we have to offer new and existing customers. We’re proud to see our shops opening at a challenging time for the UK high street, and alongside our partners at iSmash, we’ll bring service, innovation and convenience all in one place, under one roof, at a time when keeping people connected has never been more important.”
All shops will operate in line with the Government’s Covid-19 safety measures, including strict social distancing, mandatory facemasks and hand sanitiser available across the shop.